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VIDEO: Hotelizing real estate through co-working

As corporate tenants demand flexible office space and amenities, the traditional office industry scrambles to adapt while also continuing to evaluate the risk of taking on a new business model.

Employees increasingly expect workplaces to provide a host of amenities including food and beverage options, fitness and leisure facilities and communal areas to socialize and network, much like a hotel. Seeking to attract and keep the best talent, employers want offices that offer such amenities and shorter, more flexible leases to fit unpredictable business cycles. To capture this shift in tenant demand, a host of office hospitality brands have emerged.

In this video, PERE interviews third-party co-working brand Convene and office landlord Nuveen Real Estate on how the market is meeting the growing demand for flexible office space and how industry participants are minimizing the risk that comes with shorter leases.

Click here to read our Deep Dive on the hotelization trend in real estate and here for our related video on co-living.