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Shelter Rock launches new business – Exclusive

The New York-based capital advisory firm has created a new platform to improve communications between fund managers and investors.

Shelter Rock Capital Advisors, a real estate and real assets capital advisory firm, is expanding the company with the launch of a new investor communications advisory business.

The new platform will be focused on helping fund managers improve their relationships with their investors through better communications, particularly after the completion of a fundraise. Through the new business, Shelter Rock will offer services such as investor research through interviews and surveys; assembling annual reports, quarterly reports and other major firm updates; planning and production of annual investor meetings, including accessing and sourcing event technology for data delivery and collection; and writing white papers on topics of interest for investors.

“It’s pretty common knowledge that this is a source of frustration – investors not getting the communications that they want to get,” said Walter Stackler (pictured), managing partner at Shelter Rock. “This service is intended as a relief valve for some firms that may need extra help during peak load periods.”

Stackler, who launched Shelter Rock in 2014, saw the new service as the first of several initiatives that will help to differentiate his company from other placement and advisory firms. He added that the new platform would be open to not only Shelter Rock’s fundraising clients, but other managers that are seeking assistance with enhancing their investor communications.

Heading the new business will be private equity real estate journalist Zoe Hughes, who previously was editor and co-founder of PrivcapRE, a digital media platform focused on institutional real estate, and senior editor of PERE. Hughes, who joined Shelter Rock in late August, will act as director of the investor communications advisory business and be based in New York.

Hughes viewed the annual investor meeting as an important but underutilized marketing tool for a manager to connect with its investors. “Some do it very well, others just don’t have the resources to have an effective meeting.” Speaking on the general topic of investor communications, she added: “Will a better annual meeting trump performance and track record? Probably not. But it is an important topic.”

Stackler, however, said that investor communications is a more important factor than many firms realize, given the fact that the success of any fundraise depends on support from the manager’s existing investors. “I know of firms that had mediocre performance during the downturn but really good communications with investors, and the investors have supported them through their ups and downs,” he said. “If you have a good relationship, investors are willing to work with you.”